Helping you move more, at every age and every stage.
At the core of every dream and aspiration, is the desire to live life well. Regardless of the environmental, physical, emotional, or psychological barriers that exist, moving more leads to a better quality of life. The barriers that keep us from a regular fitness routine are real and they have been amplified by the sedentary nature and demands of modern life. We must adapt. Our physical and mental health depends on it.
No matter the barriers, we simplify moving more with our approach to helping clients build personalized environments for fitness at home and work. We have the experience and range of equipment to provide guidance and equipment solutions for every age, stage, and training goal.
We help all people – people who are getting motivated, getting better, getting older, getting gold metals, or getting bad news and coming to terms with new mobility constraints. We’re here to help you move more, at every age and any stage.
“I just want to help people to be able to do the things in life that they love.” – James Newman, Founder & CEO
Rooted in a background of health science and a passion for lives-well-lived, the Fitness Town family of companies is united in our vision to improve lives by creating environments for fitness that move people. Science tells us that our environment has a significant influence on our beliefs, habits, and overall success. Accepting that today’s environment doesn’t work for fitness will lead us to the solution: we must change our environment so that it moves us to move more.
With that in mind, we seek to shift the focus in our industry from product sales to creating personalized environments for fitness that inspire people to use and enjoy their fitness equipment regularly. In doing so, we hope to reverse some of the damage done by the gimmicks, fads, opportunistic discount market, high-pressure sales, muscle head vibe, ‘bro’ fitness, and slimming culture that the industry has leveraged – and restore peoples’ relationship with exercise equipment as a tool for moving more.
We are proud to have the most experienced team of Home & Office Fitness Specialists & Service Technicians in the industry with expert equipment knowledge to help you create a personalized environment for fitness that moves you.
No matter your age or stage, we help all people move more – people who are getting motivated, getting better, getting older, getting gold metals, or getting bad news and coming to terms with new mobility constraints. Whether our customers are getting started or levelling up their fitness, we exist to make it easier for people to move more with solutions that address the barriers that limit them.
FITNESS TOWN STORES
Our retail stores are where you meet our team members and figure out how to get fitness in your environment and in your lives. Located at 7 locations in BC and AB, our teams are ready to guide you in your fitness journey. Hop in at these locations.