LifeFitness

Fitness Town chose Life Fitness because of our aligned values around inspiring healthier lives and shifting the focus in our industry from product sales to creating environments for fitness that inspire people to use and enjoy their equipment regularly. Life Fitness’s goal is to connect people emotionally to their fitness journey and feel inspired, motivated, and energized. Their drive for innovation and performance has driven the development of all their products and, since their inception, has set a standard of quality, safety, and integrity in the industry.